Hair Stylist Career Tips

VIDEO DESCRIPTION

Expert beauty business advisor and published author Bryan Durocher, shares with you his proven secrets to running a thriving beauty salon.

VIDEO TAGS

Hair Stylist Career Tips   cosmetology   cosmetology jobs   hair styling   hair stylist career   hair stylist careers   hair stylist education   hairstyling   hairstyling career   hairstyling careers   scissorboyHair Stylist Career Tips   

VIDEO TRANSCRIPT

Amy: Hello and welcome to the Cutting Edge Hair Show. I’m Amy E. on scissorboy.com and this is Bryan Durocher. And what’s your company called. Bryan: Durocher Enterprises. Amy: What is Durocher Entreprises? Bryan: We are a salon and spa consulting company who work all over the world and teaching the industry professionals on how to build more successful businesses and actually go back to the entire facilities from start to finish. Amy: And what’s the first step in building a facility? Bryan: Doing a business plan, sourcing out your materials, putting your numbers to gather how much everything is going to cost you in order to create this plan working with the architect and designer to draw out the plans and what materials you’re going to put in it. And how it’s going to be designed and then going from there to designing the surfaces that are going to be patterned with somebody. Amy: And then you hire some employees. Bryan: You do, which is where any owners is going to spend the majority of their time is that with the people that they hire. Amy: Do you have any tips on that? Bryan: Tips on hiring? Yeah, absolutely. Hire hard so you can manage easy. I think too many people hire out of desperation. You want to get that person to fill the spot, fill the chair, to fill the treatment room instead of finding the right people who are going to build their team and who are going to deliver excellent quality service. Who are going to be interested in an ongoing education and who are going to work together cooperatively and make a great environment and a fun place to work because we spend the majority of our time at work. So it’s got to be a good time and as well as we have to value the clients that we’re serving because especially right now those clients are a gift especially with the economy. We have to shift people and people here working for us to treat their clients and give them a wellness experience. That’s part of their lifestyle, a part of them looking and feeling better so that can deal with the stress. And you now have a more relaxation, look and feel better versus looking up their hair service or their spa service as a luxury. Amy: Why, so you’re hiring an employee they walk in, what they look like? How do they act? What are the characteristics that make up a great employee? Bryan: I think the first thing Amy is what we want to take a look at. Amy: They look like me, they act like me? Bryan: Absolutely a winner. Amy: Yeah, a winner. Bryan: I think the thing we want to look at first is you want to find what it is you want. And I think by doing that, if you haven’t defined the characteristics at which you want. When the right person comes along you know it and if the wrong person comes along you know it. And this is important because we want to have characteristics and believe that we can get these things such as the right appearance. We’re selling image. We need to look one step above the clients that we’re serving. The client should want to look like us and so you want to hire people who’re going to fit the target mark of that you’re catering. So for example, let’s say I’m catering to professional working women who are 35-60. Maybe I’m not going to hire somebody who has tattoos running up and down their arms and a bunch of piercings that has a very gothic type of look because that’s not going to appeal to that target market of clients. So you want to hire people who have an appealing image to the clients how they were looking to get and then when you interview people on how they look the first interview is the best that you’ll ever see them look. So sometimes people hire to fix our uppers, you know if just take them shopping, redo their hair. Amy: I just changed that. I’ve change like it my boyfriend. I could change him. Bryan: Exactly but you can’t change people or control people. Amy: You can’t, you cannot change people or control people you have here. Bryan: You’re going to have people the right appearance, who are people really interested in an ongoing education because that’s how we advance ourselves, make ourselves more desirable. Amy: Keep learning. Keep watching the show. Bryan: Absolutely! We’re looking for people who are going to show up on time, who are going to—

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