Omniture in Three-Screen Analytics Pact with NBC

VIDEO DESCRIPTION

In crafting a successful strategy around online video, analytics are essential and Ominiture, which was purchased last year by Adobe for $1.8 billion, is supplying data to most of the major online publishers. Beyond the data for online consumption, Omniture is developing a three-screen (online, mobile and television) system for analyzing consumer interest and behavior. One of the first media companies to engage Omniture for this solution is NBC.

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Omniture in Three-Screen Analytics Pact   analyzing consumer interest and behavior   beettv   BeetTV   Jeff Jordan   NBC Online Video Reporting   online video   online video analytics   online video data for consumption   Online Video Reporting   Three-Screen Analytics Pact   adobe   nbc   omnitureOmniture in Three-Screen Analytics Pact   

VIDEO TRANSCRIPT

VIDEO SOURCE

http://www.contentdeity.com/video/487260614/Omniture-in-Three-Screen-Analytics-Pact-with-NBC.html

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