Kasian Franks on SeeqPod's Multimedia Search Engine

Kasian Franks on SeeqPods Multimedia Search Engine

VIDEO DESCRIPTION

The multimedia "playable" search engine SeeqPod has attracted 5.5 million unique monthly visitors over the past year. Through affiliate and API that number will likely double this year, according to the company's spokesperson. With more and more Internet users searching for multimedia content like video and songs, SeeqPod CEO Kasian Franks recognized the need for a multimedia search engine. Seeqpod's search results, or 'discovery results', can be watched or listened to.

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VIDEO TRANSCRIPT

Kasian Franks on SeeqPod's Multimedia Search Engine

Kasian Franks:	Watch the video or a the multimedia slide presentation, a video 
game, sports clips, music definitely, so for Seeqpod, the play will 
search result might also be a text search result with associated 
media to make that search result more rich. And now you can take 
those search results, put them in a playlist, interact them or share 
them with people, save them and build upon them.

I think that’s the future of search for us. We’re moving beyond just 
the Guttenberg of search, text search results here.

Interviewer:	So, not to get too granular, what do you guys search and how does 
the search work?

Kasian Franks:	Well, the search index is built by a very specialized targeted, we 
like to call it “an intelligent crawling system”. And that crawling 
system will go throughout the internet and in a very specialized 
way, find particular content types, not just text but content types 
that are associated with rich media. And the crawling systems 
operate in areas of the “deep web” as we like to call it, inside 
social networks and all over the place pretty much.

So we indiscriminately crawl, then we index. And, the indexing 
process takes the algorithm that we have. We have about five 
patents associated with this algorithm right now. And the algorithm 
is able to take a search or a query and find the most relevant search 
results for that query but not just search results, discovery results, 
too and that’s the key.

Interviewer:	Now, so tell us about searching a video how that works.

Kasian Franks:	Today, it’s interesting. You have hundreds of these video search 
providers. We call them “video storage sites”. They’re going 
around. They’re aggregating video from one another. What they 
really need to do and this is what we’re doing as well at Seeqpod is 
we’re combining the two. Aggregation is important but you also 
have to have a crawling system that’s going to go and do the same 
thing it does with the audio types that we have. And index content 
or links to content on the internet that otherwise would not be 
found among the aggregators or uploaded when it comes to 
companies like YouTube.

Interviewer:	Cool! So, what’s your business model and where do things stand 
now in terms of this being implemented, sold or --

Kasian Franks:	Yeah, right now we’re really looking to change, I should say add to 
the way search engines are monetized right now. Search engines 
are monetized completely different in content size to social 
networks. It’s about the contextually relevant text add or it has 
been for the last 10 years. Today, it’s about the contextually 
relevant product, service and merchandise and how it benefits the 
artists. That’s what Seeqpod is about. We wanted to move just 
beyond the contextually relevant text add and into this area of not 
just rich search results but rich, really rich pieces of merchandise 
of transaction types.

Interviewer:	So, will you guys become a destination like Google or Yahoo! you 
know that big, but or are you a sort of an API that people can use 
on their own sites or tell us how this works?

Kasian Franks:	Sure. So today we specialize in both. I mean just as YouTube or 
Yahoo! or Google for that matter, Google needs to be in the same 
thing. They have different APIs but they all provide APIs. They’re 
also destination sites. So, Seeqpod today is a destination site. You 
can come to Seeqpod, interact with it, find what you're looking for. 
But at the same time if you're a partner, you can use the Seeqpod 
API. We invite any company. Yeah, we power a large ecosystem 
of companies that are benefiting from playable search results.