Fred McIntyre on Why AOL Chose Brightcove to Publish Its Video Content

AOL Chooses Brightcove to Publish Video Content

VIDEO DESCRIPTION

Fred McIntyre on Why AOL Chose Brightcove to Publish Its Video Content

AOL has selected online video platform Brightcove to begin delivering its video content across the AOL Network in early 2009, the company announced today. This will be the first implementation of Brightcove 3 by a major search portal. This another big win. Last week, The New York Times announced that it is using Brightcove as its video publishing platform. Brightcove will integrate with AOL's global advertising platform to expand video advertising opportunities for AOL.

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VIDEO TRANSCRIPT

Fred McIntyre on Why AOL Chose Brightcove to Publish Its Video Content

Fred McIntyre:	We’ve been working it so the player platform part of our business 
for a long time. We’ve been at it now for nearly six years going 
back to 2002 when we first started building video infrastructure 
and players and those things. And what we’ve learned over that 
time is that player platform lasts about 18 months.

About a year ago, almost exactly a year ago, we pushed out the 
current generation of our own internally built and operated set of 
systems and infrastructure across the spec from other player. At 
that point, we really started to focus on what’s next and we looked 
at the things that we could do internally in the areas of content 
ingestion, content management, publishing tools, video playback, 
reporting in analytics, and we also start to spin a lot of time 
looking across the market.

As we did that, we worked at a whole lot of companies and we 
found that there are a lot of good people out there doing a lot of 
really interesting things. But after several quarters of going through 
this process, doing a lot of diligence we came to the conclusion 
that Brightcove is really the best fit for us. We’ve got a partnership 
where we think like we spend a little last Monday. We get better 
features and capabilities. We’ll be able to do video content 
ingestion in ways that are more efficient and less work.

We should be able to do a better job of how we do concept 
management around videos. We should be able to do a better job 
of publishing videos which hopefully makes it easier for the 
writers and editors, publishers who worked on channels like AOL 
Music and AOL Moves and Movie Fan and Asylum and all the 
other channels in the old network to publish videos which I think 
they’ll publish more. And then we shrink up with better analytics 
and better capabilities. Users won’t see a lot of that.

What users will see is they’ll see some new features in the players, 
with support and more aspect ratios and we’ll also support some 
higher quality for a match. So we’re pretty excited about that.

Male:	That’s great so just give us a quick update on how videos going on 
AOL and what are some of the trends you're seeing?

Fred McIntyre:	Well, what we’re seeing in general is that our core portfolio is in 
our core area of investment in our business is trying to sell what 
we think the biggest problem is for users around online video. 
Specifically, we think that that’s around video discovery and 
helping users find the video that they’re looking for.

We bought through Trivial in 2006. Trivial has the best video 
search technology on the web and some of the money that we’re 
able to save through this deal of Brightcove we’ll actually be able 
to invest in video search which we think is practically important 
because we think that over the next several years video search 
would continue to become more and more important to users and 
we feel like we’ve got a real type where I got and the rest of the 
market there.

Where we feel like we’ve got the best product and the best savvy 
technical capabilities and what this partnership with Brightcove 
enables us to do is to stay really focused on staying in the game 
with the video that we host and carry on with our own library. 
We’ve driven on all our channels. The in string for the red market 
which are available for the market today but also help us get 
further out ahead of the game and video search which is really 
where we think things are most important than the long term.